在媒體訪問時她對於這支音樂錄影帶說道:
I really wanted to create a visual that started from the ashes and grew into something more epic, like representing an idea or a dream that becomes a reality when you really decide to go for it.
We get some alien-looking work outfits and we become this mad scientist for the three weeks to come. And the place we set all of this up also gets its name accordingly. We name it the lab.